BOXED: CARS 3 TOUCHSCREEN MCQUEEN

Mattel brings us the most advanced Cars toy ever with the revolutionary innovations included in Touchscreen McQueen. 

As part of its marketing campaign, Disney Interactive worked with Mode Select to showcase the product through its Disney Boxed series. We are taken through a step by step dramatization of the processes that bring toys like these to life.


PRODUCED & DIRECTED BY

PABLO ESPADA

GRAPHIC DESIGN & EFFECTS

DAN RACUSIN

MARCO ROSADO

FOR

MATTEL